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Sephora · Only at Sephora: 'The Search Is Over'
Sephora gave every exclusive brand the same seal of approval
Sephora ANZ sells dozens of exclusive beauty brands. Rather than promote each one separately, it built one repeatable visual cue, 'Only at Sephora', to carry across all of them at once.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- Sephora Australia and New Zealand launched 'The Search Is Over', built around an 'Only at Sephora' seal meant to help shoppers spot Sephora-exclusive products in store, on Sephora.com.au and in the app.
- Featured exclusive brands include Hourglass, Haus Labs, Rare Beauty, Makeup by Mario, Patrick Ta Beauty, ONE/SIZE, Tarte Cosmetics and Sephora Collection, alongside recent exclusive launches Marc Jacobs Beauty and MERIT. Agency Hatrik House developed the concept locally for the ANZ market.
- The campaign runs nationally through the end of October across paid media, social, digital, the app and in-store. No reach, sales or awareness figures have been reported yet.
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One seal, many brands
Rather than running a separate campaign for each exclusive beauty brand, Sephora built a single visual cue that can sit on all of them at once, in-store, online and in the app.
That's a more efficient use of marketing effort than campaign-by-campaign promotion, as long as shoppers learn to recognise the seal itself as a signal of exclusivity.
Read the original reporting
- Sephora Australia declares ‘The Search Is Over’ with new national campaign via Hatrik House ↗
Campaign Brief · 23 Oct 2026