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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
245 stories
B&T·
Publisher's summary: Invictus Australia has announced Bupa as its supporting partner for healthcare of the inaugural Invictus Australia Sports Festival this month. The Invictus Australia Sports Festival 2026, Presented by ATCO, will welcome competitors from host nation Australia,…
Campaign Brief·
Publisher's summary: Victoria Police with Thinkerbell has a new recruitment campaign, ‘Put Yourself Forward’ designed to transfor...
Search Engine Journal·
Publisher's summary: YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search Engine Journal .
Campaign Brief·
Publisher's summary: The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
StopPress·
Publisher's summary: Out of home media company QMS NZ and Auckland FC have announced a multi-year partnership, commencing with the season launch campaigns. The post QMS NZ named Auckland FC’s official OOH partner appeared first on stoppress.co.nz .
OOH: out-of-home advertising
Search Engine Journal·
Publisher's summary: AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites. The post All In One SEO WordPress Plugin Vulnerable To Two Exploits appeared first on Search Engine Journal .
SEO: search engine optimisation
B&T·
Publisher's summary: oOh!media has renewed its long-standing partnership with The GPT Group, securing a new multi-year exclusive Out of Home (OOH) agreement across 16 premium shopping centres nationwide. The deal covers more than 700 large and small-format digital sites across…
OOH: out-of-home advertising
B&T·
Publisher's summary: Jaying team crimps and curls its way to this Hairhouse win.
AI: artificial intelligence
Muse by Clio·
Muse by Clio·
Search Engine Journal·
Publisher's summary: Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell. The post ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows appeared first on Search Engine Journal .
Muse by Clio·
Muse by Clio·
Adweek·
Publisher's summary: This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House …
Adweek·
Publisher's summary: This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK …
Adweek·
Publisher's summary: This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships. …
Adweek·
Publisher's summary: This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an …
Adweek·
Publisher's summary: This post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, …
Adweek·
Publisher's summary: This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have …
Adweek·
Publisher's summary: This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During …
Adweek·
Publisher's summary: This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House …
CTV: connected TV
Adweek·
Publisher's summary: Sharon Peters and Adam Ray to depart at the end of the year
CMO: chief marketing officer
Adweek·
Publisher's summary: Changes at United's Kinective Media follow a string of leadership departures.
Retail Dive·
Publisher's summary: As shoppers seek Black Friday and Cyber Week discounts, Lowe’s is spreading out its sales events.
Retail Dive·
Publisher's summary: The off-price retailer completed its fiscal year 2026 store growth plan of opening 115 new locations, including its first in Massachusetts.
Retail Dive·
Publisher's summary: Now in its third year, the spooky retailer will expand its Christmas concept to 44 locations this season.
Marketing Dive·
Publisher's summary: The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
CTV: connected TV
Retail Dive·
Publisher's summary: At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Search Engine Journal·
Publisher's summary: Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search…
Retail Dive·
Publisher's summary: Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday.
Muse by Clio·
Marketing Dive·
Publisher's summary: As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Retail Dive·
Publisher's summary: Whether they own or lease store property, retailers probably need formal policies about whether law enforcement agencies can establish operational staging areas in their parking lots.
Muse by Clio·
Muse by Clio·
Retail Dive·
Publisher's summary: The retailer's site in Nampa will distribute inventory to 123 stores and includes a group that aims to "apply practical artificial intelligence to operational needs."
AI: artificial intelligence
Marketing Week·
Publisher's summary: Against older and bigger car brand rivals, Cupra is leaning on emotion and cultural relevance to drive success in its category. Source
AdExchanger·
Publisher's summary: The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that…
AdExchanger·
Publisher's summary: Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some…
Search Engine Journal·
Publisher's summary: Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal .
B2B: business-to-business