New technology in marketing

AI radar

New AI tools that matter for marketers, each linked to the announcement, plus the latest AI stories from the trade press.

Amazon Ads

Ads Agent, Full-Funnel Campaigns, DVA+

Announced at unBoxed: one AI (artificial intelligence) interface for planning through measurement, and campaigns that combine sponsored, display, video and streaming TV while Amazon's AI decides execution.

✦ Why it matters

Buying silos are collapsing into goal-and-budget inputs. Planners' value shifts to strategy, creative and testing.

Digiday · 29 Sept 2026 ↗

Runway

Runway Ads

An AI (artificial intelligence) agent that makes ad variations, localises them, publishes human-approved versions to Meta, Google and TikTok, and feeds performance back into the next round.

✦ Why it matters

Creative production and optimisation in one loop. The generative-video players are moving into performance marketing.

Adweek · 30 Sept 2026 ↗

Muse for small business

An agentic AI (artificial intelligence) for SMBs (small and medium-sized businesses) that analyses content, builds promotional campaigns, drafts customer replies and reviews marketing plans; connects to Canva, Shopify, Stripe and more.

✦ Why it matters

Puts agency-style support in front of millions of small advertisers, and pulls them deeper into Meta's ecosystem.

Social Media Today · 29 Sept 2026 ↗

Kroger × Vidmob × MMA Global

Predictive creative scoring

Scores ads before launch on messaging, structure, branding and human presence. Creative aligned with its recommendations saw a reported 4× improvement in conversion rates.

✦ Why it matters

Pre-testing creative with data rather than opinion is becoming practical, especially in retail media.

Marketing Dive · 30 Sept 2026 ↗

Latest AI stories · live

Search Engine Journal·12 Oct 2026