B&T·
Hairhouse hands Jaywing a unified search remit as AI reshapes beauty discovery
Publisher's summary: Jaying team crimps and curls its way to this Hairhouse win.
AI: artificial intelligence
AI & techSearch & GEO
Live · refreshed hourly
News desk
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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
Stories
44 stories
Search Engine Journal·
ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows via @sejournal, @MattGSouthern
Publisher's summary: Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell. The post ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows appeared first on Search Engine Journal .
AI & techSearch & GEO
Retail Dive·
Tractor Supply opens Idaho distribution center with automation, dedicated AI team
Publisher's summary: The retailer's site in Nampa will distribute inventory to 123 stores and includes a group that aims to "apply practical artificial intelligence to operational needs."
AI: artificial intelligence
AI & tech
Search Engine Journal·
Google Discover To Undergo Dramatic Changes via @sejournal, @martinibuster
Publisher's summary: Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal .
AI: artificial intelligence
Social & creatorsAI & techSearch & GEO
Search Engine Journal·
Anthropic’s Thariq Shihipar Recommends Using Artifacts via @sejournal, @martinibuster
Publisher's summary: Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight. The post Anthropic’s Thariq Shihipar Recommends Using Artifacts appeared first on Search Engine Journal .
AI & techSearch & GEO
Marketing Dive·
How AI use in webinars builds a program that compounds
Publisher's summary: The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.
AI: artificial intelligence
AI & tech
Retail Dive·
The next era of retail tech — with AI at the core
Publisher's summary: Retail is changing fast. Discover how AI and mobility are redefining the store of tomorrow.
AI: artificial intelligence
AI & tech
Marketing Week·
Why It Doesn’t Work: AI and the ‘beige trap’ of creativity
Publisher's summary: Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the moment. Source
AI: artificial intelligence
AI & tech
AdExchanger·
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Publisher's summary: Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger .
AI: artificial intelligence
AI & techMedia & ad techPeople & agencies
Digiday·
For some publishers, agentic advertising is still a question of ROI
Publisher's summary: Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.
AI & techMedia & ad tech
Mumbrella·
Australian Open taps Adobe for AI and martech lift
Publisher's summary: Tennis Australia has signed a sponsorship deal with Adobe that will see the technology giant focus on building event experiences with marketing and AI tools. The announcement: The Australian Open and Tennis Australia today announced a landmark multi-year…
AI: artificial intelligence
AI & techActivations
B&T·
What Ice Skating World Championships Taught Me About AI
Publisher's summary: Can ice skating teach you about AI? Will there be any ice left when AI takes over?
AI: artificial intelligence
AI & tech
Campaign Brief·
Zentera goes inside the merino fibre in new AI-produced film ‘Merino Deep Dive’ via Odd Global
Publisher's summary: CB Exclusive – Odd Global’s latest AI production for Zentera uses structure, accuracy and full control to visual...
AI: artificial intelligence
CampaignsAI & tech
B&T·
Adobe Becomes ‘AI Marketing & Creative Partner’ Of The Australian Open
Publisher's summary: Adobe and the AO team up here. Handily securing box tickets for execs.
AI: artificial intelligence
AI & tech
B&T·
Full‑Stack AI Creative Is Having A Moment, But Are We Celebrating The Wrong Thing?
Publisher's summary: And here's us thinking Super Intelligence was the cool new thing.
AI: artificial intelligence
AI & tech
Search Engine Journal·
Google Is Hiring To Generate AI Content For Discover via @sejournal, @MattGSouthern
Publisher's summary: Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal .
AI: artificial intelligence
AI & techBrand & designSearch & GEO
Mumbrella·
Bench Media survey reports 90% of marketers find decision-making easier
Publisher's summary: Media agency Bench Media surveyed 71 client-side senior marketers and found that 90% feel more confident in decision-making due to AI. It also found that 38% has approved AI strategies without human oversight. The findings highlight a gap between growing…
AI: artificial intelligence
AI & tech
B&T·
AI Labelling Is Cooked – And It Won’t Save Us From Deepfakes
Publisher's summary: We've been assured that 'cooked' in this context, does not mean good.
AI: artificial intelligence
AI & tech
B&T·
Increased Number Of Senior Marketers Signing Off AI Strategy Without Human Review
Publisher's summary: Are you like B&T's sub editor and just waving things through? Confess here.
AI: artificial intelligence
AI & tech
Social Media Today·
X re-builds its third-party usage showcase
Publisher's summary: The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.
AI & tech
Search Engine Journal·
Anthropic Says Claude Bypassed Site Limits During Internal Tests via @sejournal, @MattGSouthern
Publisher's summary: Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions. The post Anthropic Says Claude Bypassed Site Limits During Internal Tests appeared first on Search Engine Journal .
AI & techSearch & GEO
Campaign Brief·
Senior marketers are more confident than ever, but 38% sign off AI strategy without human review
Publisher's summary: Senior marketers are more confident in making decisions than a year ago, and AI is a big factor why. But The Confidence ...
AI: artificial intelligence
AI & tech
Social Media Today·
There is no viable case for widespread generative AI access
Publisher's summary: Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.
AI: artificial intelligence
Social & creatorsAI & tech
Muse by Clio·
From Creation to Curation: How AI Is Reshaping Hollywood’s Fandom Economy
AI: artificial intelligence
AI & tech
Retail Dive·
Virtual try on launches on ChatGPT
Publisher's summary: Users can take or upload a selfie to generate images and see how clothing and accessories look on them prior to purchase.
CampaignsAI & tech
Search Engine Journal·
AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern
Publisher's summary: Recent tracking data found AI Overviews on most brand-name searches it checked. The post AI Overviews Have Spread To Most Big-Brand Searches appeared first on Search Engine Journal .
AI: artificial intelligence
AI & techSearch & GEO
Search Engine Journal·
Claude’s New Rules Target Fake Sources Built To Sway AI Answers via @sejournal, @MattGSouthern
Publisher's summary: Anthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list. The post Claude’s New Rules Target Fake Sources Built To Sway AI Answers appeared first on Search…
AI: artificial intelligence
AI & techSearch & GEO
AdExchanger·
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Publisher's summary: Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data…
AI: artificial intelligence
CampaignsAI & techMedia & ad tech
Campaign Brief·
Paper Moose set to host ‘Is gen AI the great equaliser?’ MooseBites event in Sydney on Thursday 22 October
Publisher's summary: Paper Moose is bringing back its MooseBites event series on Thursday 22 October, with founder and CEO Nick Hunter and a ...
CEO: chief executive officer · AI: artificial intelligence
AI & techActivations
Campaign Brief·
Hankin’s Rankins: Bestest Dogs in the Advertising Industry
Publisher's summary: Shrinking budgets. A lack of creativity. A lack of jobs. AI taking over. DDB vanished. M&C Saatchi gone. They...
AI: artificial intelligence
AI & tech
Social Media Today·
LinkedIn exec offers insight into the battle against AI slop
Publisher's summary: Vice President of Engineering Tim Junka outlined in a post how the company approaches detection and how its artificial intelligence agents are trained.
AI: artificial intelligence
Social & creatorsAI & tech
Search Engine Journal·
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk via @sejournal, @timothyjjensen
Publisher's summary: Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries The post AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk appeared first on Search Engine Journal .
AI: artificial intelligence
CampaignsAI & techSearch & GEO
Marketing Dive·
Sociable: Meta introduces new AI-powered tools at Advertising Week
Publisher's summary: The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
AI: artificial intelligence
Social & creatorsAI & tech
Search Engine Journal·
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Publisher's summary: Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact. The post How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search appeared first on Search Engine Journal .
AI: artificial intelligence
CampaignsSocial & creatorsAI & tech
AdExchanger·
How Does Agentic Buying Work In CTV?
Publisher's summary: Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on…
CTV: connected TV · AI: artificial intelligence
CampaignsAI & techMedia & ad tech
Search Engine Journal·
Link Building Strategies for 2027: What to Keep and Cut via @sejournal, @lorenbaker
Publisher's summary: Decide which link building tactics to keep or cut for 2027. Join Resolve for a free webinar on off-page SEO, rankings, and AI visibility. The post Link Building Strategies for 2027: What to Keep and Cut appeared first on Search Engine Journal .
SEO: search engine optimisation · AI: artificial intelligence
AI & techSearch & GEO
AdExchanger·
How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
Publisher's summary: Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of…
DOOH: digital out-of-home · OOH: out-of-home advertising
CampaignsAI & techMedia & ad tech
Digiday·
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
Publisher's summary: OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
AI: artificial intelligence
AI & tech
Digiday·
As agencies push agentic media future, execs work to ward off client rogue fears
Publisher's summary: Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
AI & techMedia & ad tech
Digiday·
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
Publisher's summary: As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
AI: artificial intelligence
AI & techSearch & GEO