Accuracy policy

How we source

1. 1

   We never invent

   No campaigns, statistics, quotes, results or companies are made up. If we can't verify it, we don't publish it as fact.

2. 2

   News comes straight from publishers

   Headlines, dates, summaries and links are pulled from each publication's public RSS (really simple syndication, a news feed format) feed and shown unchanged. We don't rewrite news stories.

3. 3

   Every claim has a source

   Each campaign fact and statistic links to the original article, with its publication name and date.

4. 4

   Reporting and opinion are separate

   Anything that is our view has a dashed orange border and is labelled Our analysis, Our suggestion or Hypothetical.

5. 5

   Success needs evidence

   We only label a campaign successful when a source reports results, awards or measurable outcomes. Attention alone is labelled High visibility / strong public attention, and missing data is stated plainly.

6. 6

   Self-reported numbers are flagged

   When figures come from the brand or agency itself, we say so.

7. 7

   Ideas are clearly hypothetical

   The Ideas lab shows how real mechanics could be used. Those are not real campaigns, and the brands named aren't involved.

Publications we monitor

Feed status as of the last refresh (12 Oct 2026 20:55 UTC). Topic tags are applied automatically from keywords, so they're a guide, not an editorial judgement.