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Warner Bros. Pictures Animation · The Cat in the Hat Roblox activation
Warner Bros. put its film inside games people already play
Instead of building a standalone Cat in the Hat game, Warner Bros. dropped branded items into three Roblox games that already have players. It's a bet that borrowing an audience beats building one.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- Ahead of its animated film 'The Cat in the Hat' (opening 6 November), Warner Bros. Pictures Animation worked with Sawhorse to add branded content inside three existing Roblox games: +1 Speed Keyboard Escape, +1 Kitten Keyboard Escape and Dreamville.
- Running 19 October to 8 November, players team up with the Cat and can unlock six film-inspired items meant to be used with friends, including a Thing Box, a Glitter Trumpet and a Hat Cannon Launcher, with limited-time avatar items to encourage repeat visits.
- No performance figures for the activation itself have been reported; the only numbers in the coverage are general Roblox platform statistics, not a measured result of this campaign.
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Borrowing an audience instead of building one
Launching inside three games that already have active players, rather than building a new standalone experience, means the activation starts with an audience already there, instead of having to attract one from zero.
That's a lower-risk way to reach gamers quickly, especially on a tight pre-release timeline.
Read the original reporting
- Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film ↗
Marketing Dive · 22 Oct 2026