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Oreo (Mondelēz International) · Santa's Favorite Cookie
Oreo brought back Christmas advertising by having Santa get petty revenge
After five years without new holiday creative, Oreo's comeback Christmas ad skips sentimentality: a dad steals a bite of Santa's cookies, and Santa bites back.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- Oreo released 'Santa's Favorite Cookie', its first new Christmas campaign in five years since 2021's 'Ding Dong', created by Colin Jost's content studio No Notes with production by Good Company and Merchant.
- The 15- and 30-second spots show a dad sneaking a bite of the Oreos left out for Santa, then finding Santa has taken bites out of his stocking, golf clubs, TV and remote on Christmas morning, closing on Santa dunking an Oreo and telling him to 'get your own Oreo'.
- It's running on Amazon, streaming and connected TV, Meta, TikTok, Pinterest, Snapchat, YouTube and Oreo's owned channels, with no performance figures reported yet.
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A twist on a ritual everyone already knows
Milk and cookies for Santa is an existing, widely recognised tradition; Oreo didn't invent a new scenario, it just asked 'what if Santa minded someone else eating his cookies?'
That small reframe turns a familiar ritual into a short story with a setup and a punchline, rather than requiring the ad to teach audiences a new idea from scratch.
Read the original reporting
- Oreo refreshes holiday creative with spin on Santa’s milk and cookies ↗
Marketing Dive · 12 Nov 2026
- Oreo Has Santa Taking Revenge In First Christmas Campaign In 5 Years ↗
B&T · 13 Nov 2026