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The Breakdown
GWM (Great Wall Motors) · Bring on More
GWM is selling an attitude to family chaos, not a spec sheet, across its whole SUV range
Rather than running separate ads for each Haval model, GWM's 'Bring on More' leads with a single attitude toward messy family life, and saves the hybrid and EV technical detail for later.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- GWM launched 'Bring on More', created by Thinkerbell, uniting the Haval H7 Plug-In Hybrid, Haval H6 Plug-In Hybrid and the upcoming Haval Jolion Max EV under one platform aimed at parents who accept family life's chaos rather than fight it.
- The launch suite, directed by Paul Middleditch, leads with the vehicles' and drivers' attitude, with technical features like Hi4 plug-in hybrid technology and fully electric options introduced later in the customer journey.
- It is rolling out nationally in Australia across BVOD, OOH (out-of-home advertising), digital and social, with no audience or sales figures reported yet.
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One attitude, three models
Instead of a separate ad for each Haval model's features, the whole range sits under one personality: accepting that family life is chaotic and choosing to embrace it.
That gives GWM a single, repeatable message to build across several vehicles at once, rather than starting from zero with each model launch.
Read the original reporting
- GWM unites Haval SUV range under epic ‘Bring on More’ banner in new campaign via Thinkerbell ↗
Campaign Brief · 13 Nov 2026