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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.

GEO: generative engine optimisation · AI: artificial intelligence

Stories

23 stories

Search Engine Journal·

YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthern

Publisher's summary: YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search Engine Journal .

Social & creatorsSearch & GEO

Search Engine Journal·

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches

Publisher's summary: Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search…

Search & GEO

Search Engine Journal·

Your First 30 Days As A Growth Leader – The Challenge From Day One

Publisher's summary: Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal .

B2B: business-to-business

Search & GEO

Search Engine Journal·

Google Discover To Undergo Dramatic Changes via @sejournal, @martinibuster

Publisher's summary: Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal .

AI: artificial intelligence

Social & creatorsAI & techSearch & GEO

Search Engine Journal·

Google Is Hiring To Generate AI Content For Discover via @sejournal, @MattGSouthern

Publisher's summary: Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal .

AI: artificial intelligence

AI & techBrand & designSearch & GEO

Social Media Today·

X’s Grok bots get analytic search capabilities

Publisher's summary: The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.

Search & GEO

Search Engine Journal·

Link Building Strategies for 2027: What to Keep and Cut via @sejournal, @lorenbaker

Publisher's summary: Decide which link building tactics to keep or cut for 2027. Join Resolve for a free webinar on off-page SEO, rankings, and AI visibility. The post Link Building Strategies for 2027: What to Keep and Cut appeared first on Search Engine Journal .

SEO: search engine optimisation · AI: artificial intelligence

AI & techSearch & GEO