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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
33 stories
StopPress·
Publisher's summary: Out of home media company QMS NZ and Auckland FC have announced a multi-year partnership, commencing with the season launch campaigns. The post QMS NZ named Auckland FC’s official OOH partner appeared first on stoppress.co.nz .
OOH: out-of-home advertising
B&T·
Publisher's summary: oOh!media has renewed its long-standing partnership with The GPT Group, securing a new multi-year exclusive Out of Home (OOH) agreement across 16 premium shopping centres nationwide. The deal covers more than 700 large and small-format digital sites across…
OOH: out-of-home advertising
Adweek·
Publisher's summary: This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House …
Adweek·
Publisher's summary: This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships. …
Adweek·
Publisher's summary: This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an …
Adweek·
Publisher's summary: This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have …
Adweek·
Publisher's summary: This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During …
Adweek·
Publisher's summary: This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House …
CTV: connected TV
Adweek·
Publisher's summary: Changes at United's Kinective Media follow a string of leadership departures.
Marketing Dive·
Publisher's summary: The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
CTV: connected TV
AdExchanger·
Publisher's summary: The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that…
AdExchanger·
Publisher's summary: Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some…
AdExchanger·
Publisher's summary: Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a…
B&T·
Publisher's summary: Mamamia has welcomed former staffer Shaun Glover to the role of Operations Director. Shaun brings experience from roles in Ad Ops as programmatic lead with the Australian Radio Network and Conversant Media. He was previously head of commercial operations and…
AdExchanger·
Publisher's summary: Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger .
AI: artificial intelligence
Digiday·
Publisher's summary: Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
CEO: chief executive officer
Digiday·
Publisher's summary: Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
Digiday·
Publisher's summary: Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.
Mumbrella·
Publisher's summary: Marketing agency Seasoned by Born the Agency has launched to help brands connect with the over 55 demographic. The agency, itself staffed by over-55s, aims to address a gap in advertising that fails to resonate with this audience. The announcement: New…
Mumbrella·
Publisher's summary: As a fan of grammar, Dr Mumbo has always struggled with the Ooh Media brand (or oOh! as they prefer it to be known – while pronouncing it as “Oh”, not “Ooh” of course). Still, Dr Mumbo doffs his cap to the versatility of the brand. Over the weekend, the…
B&T·
Publisher's summary: Want to make an arse of yourself? Blow this up on your screen at work.
OOH: out-of-home advertising
Marketing Week·
Publisher's summary: Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend to “work harder”. Source
AdExchanger·
Publisher's summary: Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New…
AdExchanger·
Publisher's summary: Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data…
AI: artificial intelligence
Digiday·
Publisher's summary: The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
B&T·
Publisher's summary: Here's hoping the audience is intelligent enough to get the highly sophisticated comedy of Rick & Morty.
AdExchanger·
Publisher's summary: Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched in mid-September, has…
AdExchanger·
Publisher's summary: Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on…
CTV: connected TV · AI: artificial intelligence
AdExchanger·
Publisher's summary: Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of…
DOOH: digital out-of-home · OOH: out-of-home advertising
Digiday·
Publisher's summary: Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
Digiday·
Publisher's summary: With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
Digiday·
Publisher's summary: What publishers once filed under someday now has a deadline, and Apple set it.
IAB: Interactive Advertising Bureau
Marketing Week·
Publisher's summary: Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Source
AI: artificial intelligence