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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
90 stories
B&T·
Publisher's summary: Invictus Australia has announced Bupa as its supporting partner for healthcare of the inaugural Invictus Australia Sports Festival this month. The Invictus Australia Sports Festival 2026, Presented by ATCO, will welcome competitors from host nation Australia,…
Muse by Clio·
Muse by Clio·
Muse by Clio·
Adweek·
Publisher's summary: This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK …
Adweek·
Publisher's summary: This post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, …
Adweek·
Publisher's summary: Sharon Peters and Adam Ray to depart at the end of the year
CMO: chief marketing officer
Retail Dive·
Publisher's summary: The off-price retailer completed its fiscal year 2026 store growth plan of opening 115 new locations, including its first in Massachusetts.
Retail Dive·
Publisher's summary: Now in its third year, the spooky retailer will expand its Christmas concept to 44 locations this season.
Retail Dive·
Publisher's summary: At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Retail Dive·
Publisher's summary: Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday.
Marketing Dive·
Publisher's summary: As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Retail Dive·
Publisher's summary: Whether they own or lease store property, retailers probably need formal policies about whether law enforcement agencies can establish operational staging areas in their parking lots.
Muse by Clio·
Marketing Week·
Publisher's summary: Against older and bigger car brand rivals, Cupra is leaning on emotion and cultural relevance to drive success in its category. Source
Marketing Dive·
Publisher's summary: The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Muse by Clio·
Marketing Dive·
Publisher's summary: Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.
Mumbrella·
Publisher's summary: The Unmade Index started the week in thoroughly dispiriting fashion with a series of negative milestones. The Unmade Index lost 1.52% on Monday to hit a new record low of 337.4 points. The index, which tracks the value of Australia’s listed media and…
Marketing Week·
Publisher's summary: As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid an “attention crisis” in society. Source
AdExchanger·
Publisher's summary: Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger .
AI: artificial intelligence
Digiday·
Publisher's summary: Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
CEO: chief executive officer
Creative Review·
Publisher's summary: As audiences tune out the digital noise, Newspaper Club’s Kaye Symington tells CR about the enduring appeal of print, and how brands can realise its creative potential
B&T·
Publisher's summary: This appointment story is a Do-ozy, if you will.
ANZ: Australia and New Zealand
B&T·
Publisher's summary: Bogans made their annual pilgrimage to Mount Panorama for a holy trinity of burning skin, petrol and rubber.
Mumbrella·
Publisher's summary: Museum operator Australian Museum has renewed its partnership with Westpac for another 10 years. The agreement coincides with the museum’s upcoming 200th anniversary in 2027. The announcement: The 10-year renewal sees Westpac as Principal Partner of AM200 and…
B&T·
Publisher's summary: Sadly, Brad Pitt declined to be interviewed by B&T. One can only assume he was intimidated by our exceedingly handsome reporter.
CMO: chief marketing officer
Mumbrella·
Publisher's summary: Former SBS commercial leader Keiran Beasley has joined Sports Entertainment Network (SEN) as its head of sales for NSW. Beasley previously spent almost 14 years at the public broadcaster, holding multiple roles at the company, including NSW state sales…
Mumbrella·
Publisher's summary: Anthony De Ceglie has stepped down as the CEO of the Perth Bears after almost two years in the role and just months ahead of the rugby league club’s debut in the NRL next year. The former Seven West Media news boss led the Perth Bears through the…
CEO: chief executive officer
Mumbrella·
Publisher's summary: Investment manager RBC BlueBay has appointed Hayley Lai as its new director of marketing for the Asia-Pacific region. Lai brings over 13 years of experience in the asset management industry, having previously worked at PineBridge Investments and AXA…
Mumbrella·
Publisher's summary: Media organisation ABC has appointed David Chau as the new finance presenter for its 7PM News, succeeding Alan Kohler, who is retiring. Jessica Irvine will also join as money correspondent, focusing on economic issues affecting Australians. The announcement:…
B&T·
Publisher's summary: More turmoil for Bears fans who haven't had a team to support in the top comp since 2002.
CEO: chief executive officer
Mumbrella·
Publisher's summary: Creative agency Do ANZ has appointed Monique Horrigan as senior designer and Cat Lewis as account director following recent client wins. The agency is expanding its team to support its growing portfolio, which includes new clients Mycar and Nexba. The…
ANZ: Australia and New Zealand
Mumbrella·
Publisher's summary: Some years back, it was briefly voguish for advertising creatives to describe themselves as storytellers. Not out of grandiosity. More an attempt to achieve escape velocity from a fading star, as the glow of the Mad Men era inexorably waned. I sniggered in…
B&T·
Publisher's summary: It has also found itself a handy striker for the brand's Tuesday lunch-time futsal squad.
Campaign Brief·
Publisher's summary: The DO. ANZ team welcomes new senior leaders to the business, following a series of recent new business wins, appointing...
ANZ: Australia and New Zealand
Muse by Clio·
Muse by Clio·
Muse by Clio·
Muse by Clio·