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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
77 stories
Campaign Brief·
Publisher's summary: Victoria Police with Thinkerbell has a new recruitment campaign, ‘Put Yourself Forward’ designed to transfor...
Campaign Brief·
Publisher's summary: The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
StopPress·
Publisher's summary: Out of home media company QMS NZ and Auckland FC have announced a multi-year partnership, commencing with the season launch campaigns. The post QMS NZ named Auckland FC’s official OOH partner appeared first on stoppress.co.nz .
OOH: out-of-home advertising
Muse by Clio·
Adweek·
Publisher's summary: This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an …
Adweek·
Publisher's summary: This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During …
Adweek·
Publisher's summary: This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House …
CTV: connected TV
Adweek·
Publisher's summary: Sharon Peters and Adam Ray to depart at the end of the year
CMO: chief marketing officer
Adweek·
Publisher's summary: Changes at United's Kinective Media follow a string of leadership departures.
Retail Dive·
Publisher's summary: As shoppers seek Black Friday and Cyber Week discounts, Lowe’s is spreading out its sales events.
Marketing Dive·
Publisher's summary: The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
CTV: connected TV
Muse by Clio·
Muse by Clio·
Campaign Brief·
Publisher's summary: Sadly, one of Perth’s most loved industry personalities, Ken Walther, passed away early last week. Perth’s much-love...
Campaign Brief·
Publisher's summary: Seasoned by Born the Agency is launching with a brilliantly simple premise: that to best serve businesses selling into t...
AdExchanger·
Publisher's summary: Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a…
B&T·
Publisher's summary: Mamamia has welcomed former staffer Shaun Glover to the role of Operations Director. Shaun brings experience from roles in Ad Ops as programmatic lead with the Australian Radio Network and Conversant Media. He was previously head of commercial operations and…
Digiday·
Publisher's summary: A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Creative Review·
Publisher's summary: The kids aren’t alright in VCCP’s mischievous new work for the sweets brand, which features some clever brand-on-brand targeting
Mumbrella·
Publisher's summary: News24 is launching two new digital shows in the United States and United Kingdom, hosted by former Trump staffer Elizabeth Pipko and Talk TV commentator Samara Gill, respectively. The News Corp-owned news broadcaster (formerly named Sky News) will also…
Mumbrella·
Publisher's summary: University of New England and Dentsu have launched a new brand platform and campaign called “From U to Next”, aimed at redefining student recruitment. The announcement: UNE and dentsu apply real student data to evolve ‘From U to Next’ brand platform and…
Mumbrella·
Publisher's summary: McDonald’s has tapped its Australian creative agency Wieden+Kennedy to design its new limited-edition McCafé Tray Bags. The announcement: Macca’s Australia is giving the everyday drinks run a fashion-forward makeover with the launch of the limited-edition…
B&T·
Publisher's summary: Grey is the new black it seems as new agency launches to give older people the marcomms they deserve.
B&T·
Publisher's summary: We hate to see platforms squabbling. Especially considering we'd take advertising from (almost) anywhere.
Campaign Brief·
Publisher's summary: CB Exclusive – Odd Global’s latest AI production for Zentera uses structure, accuracy and full control to visual...
AI: artificial intelligence
B&T·
Publisher's summary: Sadly, Brad Pitt declined to be interviewed by B&T. One can only assume he was intimidated by our exceedingly handsome reporter.
CMO: chief marketing officer
Mumbrella·
Publisher's summary: Former SBS commercial leader Keiran Beasley has joined Sports Entertainment Network (SEN) as its head of sales for NSW. Beasley previously spent almost 14 years at the public broadcaster, holding multiple roles at the company, including NSW state sales…
Campaign Brief·
Publisher's summary: Movember has launched its 2026 global campaign, ‘Make a Growmitment’ via Special, calling on men everywhere ...
StopPress·
Publisher's summary: The 'Love creep' campaign won two golds at the 2026 M&M Global Awards for raising awareness of coercive control. The post OMD, McCann and TVNZ strike gold with ‘Love creep’ campaign appeared first on stoppress.co.nz .
StopPress·
Publisher's summary: Disability Support Services has partnered with All is for All on a creative platform inspired by the Abuse in Care Royal Commission. The post Disabled survivors of abuse in care shape creative platform in response to inquiry appeared first on stoppress.co.nz .
Campaign Brief·
Publisher's summary: The University of New England (UNE), in partnership with dentsu, have debuted its new brand platform in Australia, with ...
Mumbrella·
Publisher's summary: Win Network will launch a 30-minute local news bulletin for Nine Darwin, with recruitment for journalists and camera operators currently underway. This initiative aims to strengthen local news coverage in the region. The announcement: WIN Network will bring…
Mumbrella·
Publisher's summary: The Y Australia has launched a national brand platform called ‘It Starts Here’ to enhance its community engagement. The campaign, developed with Think HQ, aims to shift perceptions of the organisation beyond its traditional focus on sport and recreation. The…
Mumbrella·
Publisher's summary: Online fashion brand Petal & Pup has launched its summer collection through a gelato takeover at Bondi’s Luca & Luca. The activation, created by Curious Nation, aimed to connect with customers in person while promoting the new range. The announcement: Online…
B&T·
Publisher's summary: The football may not be great. But this ad certainly is.
Campaign Brief·
Publisher's summary: Online fashion brand Petal & Pup has welcomed the warmer weather with a takeover of iconic Bondi gelateria Luca &...
Campaign Brief·
Publisher's summary: Thompson Spencer Co-Founder and Group CEO Melanie Spencer has been named a winner in Campaign’s Women to Watch Asi...
CEO: chief executive officer
B&T·
Publisher's summary: Y Australia passes the rock to ThinkHQ for this brand platform.
B&T·
Publisher's summary: Brand activation yet again dumps Blacktown for Bondi as B&T launches 'Justice for the West' campaign.
B&T·
Publisher's summary: Macca's helps Aussies get bagged up this summer.