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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
7 stories
Digiday·
Publisher's summary: Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
Creative Review·
Publisher's summary: Yes, we're back, and we're keen to see all the amazing work that you've produced over the past year in advertising, design, craft and more. Find all the info on how to enter here
Mumbrella·
Publisher's summary: McDonald’s has tapped its Australian creative agency Wieden+Kennedy to design its new limited-edition McCafé Tray Bags. The announcement: Macca’s Australia is giving the everyday drinks run a fashion-forward makeover with the launch of the limited-edition…
Search Engine Journal·
Publisher's summary: Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal .
AI: artificial intelligence
Creative Review·
Publisher's summary: Creative agency Music and type foundry F37 have teamed up to underline Fulham’s credentials as London’s original football club
Creative Review·
Publisher's summary: Independent creative firm Matey has created a handcrafted look for the North Carolina tourism destination, inspired by the scenery of the Blue Ridge Mountains
Marketing Week·
Publisher's summary: The car brand's rebrand in 2024 caused no shortage of controversy - but the reveal of the Type 01 shows a marketing strategy joined up with product. Source