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The last three weeks of marketing and advertising news from 14 trade publications. Headlines, dates and summaries are shown exactly as each publisher released them. Click through to read the original.
GEO: generative engine optimisation · AI: artificial intelligence
11 stories
B&T·
Publisher's summary: Invictus Australia has announced Bupa as its supporting partner for healthcare of the inaugural Invictus Australia Sports Festival this month. The Invictus Australia Sports Festival 2026, Presented by ATCO, will welcome competitors from host nation Australia,…
Mumbrella·
Publisher's summary: Tennis Australia has signed a sponsorship deal with Adobe that will see the technology giant focus on building event experiences with marketing and AI tools. The announcement: The Australian Open and Tennis Australia today announced a landmark multi-year…
AI: artificial intelligence
B&T·
Publisher's summary: You should never apologise for your ROI. Or anything, in our opinion. Unless you do something really bad.
Mumbrella·
Publisher's summary: Online fashion brand Petal & Pup has launched its summer collection through a gelato takeover at Bondi’s Luca & Luca. The activation, created by Curious Nation, aimed to connect with customers in person while promoting the new range. The announcement: Online…
Campaign Brief·
Publisher's summary: Online fashion brand Petal & Pup has welcomed the warmer weather with a takeover of iconic Bondi gelateria Luca &...
B&T·
Publisher's summary: Brand activation yet again dumps Blacktown for Bondi as B&T launches 'Justice for the West' campaign.
Muse by Clio·
Campaign Brief·
Publisher's summary: Gold Effies went to Special, 303, Bear Meets Eagle on Fire, Howatson+Co, Sunday Gravy and Wieden+Kennedy. Special Austra...
Campaign Brief·
Publisher's summary: Paper Moose is bringing back its MooseBites event series on Thursday 22 October, with founder and CEO Nick Hunter and a ...
CEO: chief executive officer · AI: artificial intelligence
Creative Review·
Publisher's summary: The archives form part of LVMH's Journées Particulières, a biannual event where the fashion brand allows the public behind-the-scenes in some of its private venues
Creative Review·
Publisher's summary: The Swedish tourist board is launching a new pop-up travel agency in London, Berlin and Paris, catering specifically to introverted travellers