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The Breakdown
Pepperstone Crypto · Porsche giveaway flyover
Pepperstone Crypto flew a banner next to the actual prize it was giving away
Instead of just advertising a competition, Pepperstone Crypto put a helicopter-mounted banner in the same shot as the $450,000 Porsche it's giving away, turning the prize itself into the ad.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- Pepperstone Crypto, with media agency Match & Wood and publisher Boss Hunting, drove a Porsche 911 GTS through Sydney landmarks on 25 October while a helicopter towing a Pepperstone Crypto banner tracked it, filmed by a second chase helicopter.
- The footage launched a Boss Hunting content series (an advertorial plus Instagram and TikTok reels and carousels) on 27 October, giving away the car itself; entries close 1 December and a winner is announced 10 December, part of a wider launch campaign running since July.
- Campaign Brief reports only vague, unquantified claims of a 'strong early response' and a 'spike in market share', both self-reported by the brand and agency, with no actual figures published.
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The ad and the prize are the same object
Flying the banner alongside the literal car being given away, rather than announcing the competition in a separate ad, means anyone who saw it already saw the actual prize in a dramatic setting.
That's a different creative job to a typical giveaway promo: the stunt has to be visually striking enough to work as content in its own right, not just as an announcement.
Read the original reporting
- Pepperstone Crypto flies a Porsche giveaway over Sydney in new activation via Match & Wood ↗
Campaign Brief · 30 Oct 2026