← Back to Your Brief
The Breakdown
Pandora · Talisman collection
Pandora turned zodiac signs into personalities people could tag a friend in
Rather than just photographing the jewellery, Pandora's local agency gave each star sign a relatable personality, so the out-of-home ads became something people wanted to screenshot and send to a specific friend.
4 min readOur analysis and study notes, not news reporting
The TL;DR (too long; didn't read)
- Pandora and agency Jack Nimble launched a national out-of-home and digital out-of-home campaign bringing Pandora's zodiac-inspired Talisman collection (charms, rings, necklaces and bracelets) to Australia and New Zealand.
- Jack Nimble adapted Pandora's global Creative Studio campaign into locally relevant assets personifying each star sign, for example Capricorn's 'boss energy', Libra's 'it girl energy' and Leo's 'main character energy', while keeping Pandora's signature pink colour cues.
- The campaign is one of only a few global Pandora campaigns localised for Australia, and is now live nationwide with no reach, sales or awareness figures reported yet.
01
Selling a personality, not just a product shot
Describing each zodiac sign with a relatable personality trait gives the out-of-home work a joke or recognition moment to land, rather than relying on the jewellery itself to carry the ad.
That's a different creative job to a standard product billboard: the ad has to be funny or true enough about a star sign before it even gets to the product.
Read the original reporting
- Pandora brings zodiac-inspired Talisman collection to ANZ in new OOH via Jack Nimble ↗
Campaign Brief · 30 Oct 2026