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Welcome back to The Weekly Pitch. Today's Feature Story examines the pros and cons of two cold-calling approaches.
Our Weekly Chart tells us to schedule demos no more than one day out if we want our prospects to show up.
This chart from The Sales Mad Scientist analyzed demo show rates across 6,000 meetings. The best chance that prospects show up is to schedule one day out.
The odds go down from there, and anything more than two weeks out on the calendar is a crapshoot.
As email continues to be viewed as increasingly spammy, cold calling still matters in the world of outbound sales. Every dial counts, but how we make those dials can make a world of difference.
Traditionally, sales reps have relied on the tried-and-true method of manually dialing prospects, often dubbed "dialing for dollars" or "power dialing."
However, with advancements in technology, parallel dialing solutions like those offered by Orum have emerged, promising increased efficiency and productivity. So, which approach should we choose?
Let's break down the pros and cons of each.
Pros:
Cons:
Pros:
Cons:
Ultimately, the decision between old-school "dialing for dollars" and new parallel dialing technology depends on our specific sales goals, target audience, and resources. While manual dialing offers a personal touch and greater control, parallel dialing can dramatically increase efficiency and reach.
Ideally, the most effective strategy is the hybrid approach–or at least experimenting with parallel dialing–that combines the best of both worlds. By leveraging automation for initial outreach and personalizing interactions in future sales process stages, we can maximize efficiency without sacrificing the human touch.
So, whether we're powering through manual dials or embracing the speed of parallel dialing, remember that success in "closing the deal" ultimately comes down to building meaningful connections with our prospects.
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